Carolina Herrando
Assistant Professor
Universidad de Zaragoza
Spain
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Research Interests
Social Media Marketing
50%
Social Psychology
30%
Consumer Behavior
60%
Marketing
50%
Customer Engagement
30%
Consumer Psychology
20%
Social Behavior
20%
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Articles12
Collaborators2
Efthymios Constantinides
University of Twente
NETHERLANDS
Benjamin Österle
Heilbronn University
GERMANY
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