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Carolina Herrando

Associate Professor

Universidad de Zaragoza

Spain

Research Interests

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Professors in Spain Professors in Marketing Marketing professors in Spain

Articles (14)

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2026

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2025

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2024

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2024

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2022

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2022

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2021

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2021

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2021

Collaborators (4)

Elena Fraj Andrés

Professor (Full)

Universidad de Zaragoza

SPAIN

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Julio Antonio Jiménez Martínez

Professor

Universidad de Zaragoza

SPAIN

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Efthymios Constantinides

University of Twente

NETHERLANDS

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Benjamin Österle

Heilbronn University

GERMANY

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Carolina Herrando

Research Interests

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Articles (14)

Beyond awareness: co-creating food waste engagement in higher education

Artificial Intelligence Applications in the B2B Sales Funnel

Co-Creation with AI in B2B Markets: A Systematic Literature Review

“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis

Emotional responses in online social interactions: the mediating role of flow

Discuss to learn: a student-focused learning strategy

Intention versus behaviour: integration of theories to help curb food waste among young Spanish consumers

Emotional contagion triggered by online consumer reviews

The Effects of Omni-Channel Retailing on Promotional Strategy

The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review

Influencer endorsement posts and their effects on advertising attitudes and purchase intentions

The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing

The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study

The Mediated Effect of Social Presence on Social Commerce WOM Behavior

Collaborators (4)

Elena Fraj Andrés

Julio Antonio Jiménez Martínez

Efthymios Constantinides

Benjamin Österle

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