Carolina Horta

Research and Teaching Assistant

Universidade Católica Portuguesa Católica Porto Business School

Portugal

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About

Carolina Horta is a Research and Teaching Assistant at Católica Porto Business School - Universidade Católica Portuguesa. She conducts research in the areas of online consumer behavior and market strategies, with a recent focus on serving online consumers in rural markets. Her work aims to provide evidence-based recommendations for effectively reaching this demographic.

Articles (1)

Year:

2020

Collaborators (1)

Rui Sousa

Full Professor

Catholic University of Portugal

PORTUGAL

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