Caroline Cuny

Senior Professor

Grenoble Ecole de Management

France

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About

Professor Caroline Cuny is a Senior Professor at Grenoble Ecole de Management in France. Her research areas encompass higher education dynamics, telework engagement, brand communication, and consumer behavior. Recently, she has contributed to topics such as the impact of change acceptance during crises and the role of sensory associations in brand preference.

Articles (8)

Year:

2024

Year:

2024

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2022

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2021

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2021

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2020

Year:

2020

Year:

2020

Collaborators (1)

Jamel Khenfer

Associate Professor

EXCELIA Business School

FRANCE

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Caroline Cuny

Research Interests

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Articles (8)

(De)constructing knowledge in higher education

French teleworkers’ work engagement and job satisfaction during times of lockdown: the protective role of acceptance on stress

Le temps d’accepter le changement : étude longitudinale d’un changement de logo dans le cas d’un établissement d’enseignement supérieur

Capturing implicit texture–flavour associations to predict consumers’ new product preferences

Comment communiquer l’action par la sonorité des noms de marques ?

Brand preference in the face of control loss and service failure: The role of the sound of brands

Experiential art infusion effect on a service’s brand: the role of emotions

Impact of shared history on customers’ service evaluations

Collaborators (1)

Jamel Khenfer

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