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Caroline Roux

Associate Professor

Concordia University
Country flagCanada

Research Interests

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About

Caroline Roux is an Associate Professor at Concordia University in Canada. Her research focuses on resource discrepancies, scarcity and poverty, and consumer perception, particularly regarding plant-based products. She aims to build bridges for shared insight and impact through her integrative theoretical frameworks. Her recent articles explore the intersection of resource scarcity and consumer behavior, contributing to the understanding of object attachment in various contexts.

Articles (4)

Year:

2024

Resource scarcity is a powerful construct in social sciences. However, explanations about how resources influence overall wellbeing are difficult to generalize since much of the research on scarcity focuses on relatively affluent marketplace conditions, limiting its usefulness to large segments of the global population living in poverty. Conversely, poverty research provides cultural insights into resource deprivation, yet it stops short of explaining the systematic variation of scarce resources among impoverished individuals. To bridge these intellectual silos and advance a deeper understanding of scarcity, we integrate resource scarcity research, which builds upon a psychological tradition to understand various forms of everyday deprivation, with poverty research, which builds upon a sociological tradition to understand extreme and enduring deprivation. We propose a novel framework that integrates the concept of consumption adequacy and clarifies resource scarcity's forms, intensity, duration, and dynamic trajectories. We leverage this framework to generate a research agenda, and we propose ways to stimulate dialog among scarcity and poverty scholars, policymakers, and organizations to help inform impoverished life circumstances and generate effective solutions.

Year:

2022

Year:

2021

Year:

2021

Collaborators (3)

Christopher Cannon

Assistant Professor of Marketing

-

UNITED STATES
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Elizabeth Minton

Associate Professor of Marketing

University of Wyoming

UNITED STATES
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Joshua Dorsey

Florida International University

UNITED STATES
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