Cem Bahadir
Assistant Professor of Marketing
University of North Carolina at Greensboro
United StatesResearch Interests
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About
Dr. Cem Bahadir is an Assistant Professor of Marketing at the University of North Carolina at Greensboro, USA. His research focuses on emerging market firms' internationalization strategies, particularly pricing and new product introductions for low-income consumers. He also explores the relationship between financial development and advertising spending at the country level, emphasizing the role of economic development and national culture.
Articles (3)
Year:
2024
Year:
2020
Year:
2020
Collaborators (1)
Berrak Bahadir
Associate Professor
Florida International University
UNITED STATES
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