Cesar Garcia

Profesor Titular

Spain

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About

Cesar Garcia is a Profesor Titular at ESIC Business and Marketing School ESIC Idiomas in Spain. His research areas include public relations, strategic communication, and the historical analysis of reputation management, as reflected in his recent articles. Notable topics of interest include the influence of Stoicism on modern public relations and the impact of personal relationships on communication strategies within sports organizations.

Articles (18)

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2025

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2020

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2020

Collaborators (1)

Belén Puebla Martínez

Universidad Rey Juan Carlos

SPAIN

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Cesar Garcia

Research Interests

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Articles (18)

Stoic virtue in modern public relations: Cicero’s De Officiis and the fully functioning society theory

Francesco Guicciardini’s Ricordi (Maxims and Reflections): Using communication and power to build reputation in the Renaissance

Comunicación estratégica y relaciones públicas en la filosofía de Byung-Chul Han: una crítica promaterialista contra la hipertrofia del storytelling y la destrucción de la esfera pública

Sports Heroes and the Invulnerability of Their Reputation to Sportswashing: The Case of Rafael Nadal

The construction of glory and immortality in leaders of sport organizations: The case of Real Madrid President, Florentino Pérez

Is public relations a Tragedy of the Commons (TOTC) for the public sphere?The need of an ecology of content

De-westernizing public relations: A comparative and global perspective on the influence of personal and patronage relationships across the world

El reto de la medición de audiencias tradicionales y digitales en un mercado global

Communication and power in the President of Real Madrid: in the wake of the Renaissance and Baroque masters of reputation

Quintus Cicero’s Commentariolum petitionis: The importance of personal relationships and clientship in the history of public relations

Are Soccer Organizations More Resilient in Crisis Situations? A Scholarly Commentary on the Audiotape Scandal of Real Madrid’s President

Salvador Dalí’s legacy in the history of public relations: A psychoanalytic and surrealist connection with Edward Bernays

When an Efficient Use of Strategic Communication (Public Diplomacy and Public Relations) to Internationalize a Domestic Conflict Is Not Enough to Gain International Political Support: The Catalan Case (2012-2017)

When an Efficient Use of Strategic Communication (Public Diplomacy and Public Relations) to Internationalize a Domestic Conflict Is Not Enough to Gain International Political Support: The Catalan Case (2012-2017)

Real Madrid and public relations: applying the circuit of culture to organizational values

Challenging hegemony and power in the sixteenth century: The Discourse of Voluntary Servitude as antecedent of critical public relations theory

Book Review: Mario Vargas Llosa, <i>Tiempos Recios</i>

Cardinal Mazarin’s Breviary of politics: Exploring parallelisms between the Baroque and public relations in a post-truth society

Collaborators (1)

Belén Puebla Martínez

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