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Changjun LEE

Associate Professor

Sungkyunkwan University

South Korea

Research Interests

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About

Changjun Lee is an Associate Professor at Sungkyunkwan University in South Korea. His research interests encompass various areas including the Metaverse, green space visitation patterns, AI speaker consumer adoption, and fintech adoption among elderly consumers. He has published numerous articles analyzing innovation adoption, media choices, and service efficiency, showcasing his expertise in technology's impact on society and business.

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Changjun LEE

Research Interests

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Articles (25)

Institutional complexity and technology governance: The societal diffusion of AI recruitment in South Korea

Consumer Valuation of AR-Enabled Indoor Navigation in Shopping Malls: A Choice-Based Conjoint Analysis

Signaling Digital Identity: How Perceived Scarcity Outweighs Ownership in NFT-Based Self-Representation

Stage-specific generative AI use and dependency in learning: associations with test performance, perceived learning, and learning satisfaction

Invigorating PDA technology transfers: the impacts of informal appropriability regimes and opportunistic intentions

No Time to Say Goodbye: Emotional Loss Responses to Sudden Termination in Immersive AI Interactions

From similarity to multiplicity: Avatar multi-persona tendencies and cognitive responses in the Metaverse

Associations of green space visitation patterns with sociodemographics, health, and perceptions: A cluster analysis using smartphone Wi-Fi and GPS data

Gamification in the Metaverse: How Design Attributes Shape User Preferences Across Age Groups

See, Sense, Spark: Profiling Granularity in Proactive AI for Creative Research Ideation

Exploring the interplay between social distancing, innovation adoption, and privacy concerns amid the COVID-19 crisis

Strategies for launching streaming content: Assessing movie-country relatedness and its impact on international popularity

Exploring drivers of fintech adoption among elderly consumers

Profiling the AI speaker user: Machine learning insights into consumer adoption patterns

An analysis of factors influencing the intention to use “untact” services by service type

Which innovation type is better for production efficiency? A comparison between product/service, process, organisational and marketing innovations using stochastic frontier and meta-frontier analysis

The Return of the King: The Importance of Killer Content in a Competitive OTT Market

Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea

Technology Network Structure Conditions the Economic Resilience of Regions

The effects of regional capacity in knowledge recombination on production efficiency

Changes in regional knowledge bases and its effect on local labour markets in the midst of transition: Evidence from France over 1985–2015

Analysis of OTT Users’ Watching Behavior for Identifying a Profitable Niche: Latent Class Regression Approach

Effective strategies to attract crowdfunding investment based on the novelty of business ideas

Changes in consumption patterns during the COVID-19 pandemic: Analyzing the revenge spending motivations of different emotional groups

Technological knowledge spaces and the resilience of European regions

Collaborators (9)

Hyun-Myung Lim

Dieter F. Kogler

Dongnyok Shim

Junmin Lee

Daeho Lee

Silvia Rocchetta

Keungoui Kim

Sung Wook Ji

Inha Oh

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