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Changjun LEE

Associate Professor

Sungkyunkwan University

South Korea

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Research Interests

Behavioral Economics

30%

Development Economics

20%

Regional Economics

40%

Consumer Behavior

30%

Business Economics

30%

Entertainment

20%

Technology Innovation

20%

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Articles17

From similarity to multiplicity: Avatar multi-persona tendencies and cognitive responses in the Metaverse

Year:

2025

Associations of green space visitation patterns with sociodemographics, health, and perceptions: A cluster analysis using smartphone Wi-Fi and GPS data

Year:

2025

Exploring the interplay between social distancing, innovation adoption, and privacy concerns amid the COVID-19 crisis

Year:

2024

Strategies for launching streaming content: Assessing movie-country relatedness and its impact on international popularity

Year:

2024

Exploring drivers of fintech adoption among elderly consumers

Year:

2024

Profiling the AI speaker user: Machine learning insights into consumer adoption patterns

Year:

2024

An analysis of factors influencing the intention to use “untact” services by service type

Year:

2023

Which innovation type is better for production efficiency? A comparison between product/service, process, organisational and marketing innovations using stochastic frontier and meta-frontier analysis

Year:

2023

The Return of the King: The Importance of Killer Content in a Competitive OTT Market

Year:

2023

Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea

Year:

2023

Technology Network Structure Conditions the Economic Resilience of Regions

Year:

2022

The effects of regional capacity in knowledge recombination on production efficiency

Year:

2022

Changes in regional knowledge bases and its effect on local labour markets in the midst of transition: Evidence from France over 1985–2015

Year:

2022

Analysis of OTT Users’ Watching Behavior for Identifying a Profitable Niche: Latent Class Regression Approach

Year:

2022

Effective strategies to attract crowdfunding investment based on the novelty of business ideas

Year:

2022

Changes in consumption patterns during the COVID-19 pandemic: Analyzing the revenge spending motivations of different emotional groups

Year:

2022

Technological knowledge spaces and the resilience of European regions

Year:

2022

Collaborators8

Dieter F. Kogler

Dublin City University

IRELAND

Dongnyok Shim

Assistant professor

Konkuk University

SOUTH KOREA

Junmin Lee

Assistant Professor

Pusan National University

SOUTH KOREA

Daeho Lee

-

SOUTH KOREA

Silvia Rocchetta

Assistant Professor of Economics

Dublin City University

IRELAND

Keungoui Kim

Assistant Professor

Handong Global University

SOUTH KOREA

Sung Wook Ji

Associate Professor

Hankuk University of Foreign Studies

SOUTH KOREA

Inha Oh

Konkuk University

SOUTH KOREA

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