Charles Hofacker

Visiting Professor

Bocconi University

Italy

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Articles (5)

Bayesian inference and consumer behavioral theory

Year:

2024

Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior

Year:

2023

Information technology and Baumol's cost disease in healthcare services: a research agenda

Year:

2020

Brave New World? On AI and the Management of Customer Relationships

Year:

2020

Comparing the measures of consumer knowledge calibration

Year:

2020

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