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Christina O'Connor

Ireland

Research Interests

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Professors in Ireland Professors in Marketing Marketing professors in Ireland

Articles (5)

Year:

2024

Year:

2024

Year:

2022

Year:

2021

Year:

2020

Collaborators (3)

Gillian Moran

Assistant Professor

National University of Ireland, Maynooth

IRELAND

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Geoff Simmons

Professor

University of Ulster

UNITED KINGDOM

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Dean Creevey

Assistant Professor

National University of Ireland, Maynooth

IRELAND

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Christina O'Connor

Research Interests

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Articles (5)

Generation AI and family business: a perspective article

The challenge of skill development through “experiencing” integrated marketing communications

Social media and luxury: A systematic literature review

The Management and Coordination of Virtual Teams in Large Classes: Facilitating Experiential Learning

The crucial role of market intelligence in the development of small business marketing capabilities

Collaborators (3)

Gillian Moran

Geoff Simmons

Dean Creevey

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