Christoph Breuer

Full Professor (W3)

German Sport University Cologne

Germany

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Articles (13)

Year:

2024

Year:

2024

Year:

2023

Year:

2023

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2023

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2023

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2023

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2023

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2023

Year:

2023

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2022

Year:

2022

Year:

2022

Collaborators (6)

Monika Piatkowska

assistant professor

Józef Piłsudski University of Physical Education in Warsaw

POLAND

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Boris Feodoroff

European University of Applied Sciences

GERMANY

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Dennis Coates

Professor

University of Maryland Baltimore County

UNITED STATES

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Thomas Giel

Lecturer and Researcher

German Sport University Cologne

GERMANY

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Svenja Feiler

German Sport University Cologne

GERMANY

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Jeroen Scheerder

Professor

Katholieke Universiteit Leuven

BELGIUM

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Christoph Breuer

Research Interests

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Articles (13)

Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response

Why do consumers buy sports NFTs? – decoding consumer values and needs driving purchase intention

In Troubled Water? European Sports Clubs: Their Problems, Capacities and Opportunities

Sport Logistics: Considerations on the Nexus of Logistics and Sport Management and Its Unique Features

Taking fan engagement to a new level – assessing sports consumer interest in virtual environments and Web3 activations

The perceived financial situation of nonprofit sports clubs explained by objective financial measures

Facilitating sporting and non-sporting career goals of elite athletes through mentoring programmes

The general and facet-specific job satisfaction of voluntary referees based on the model of effort-reward imbalance

Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts

The gender earnings gap among elite athletes in semi-professional sports

Consumer profiles of women’s football spectators

Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts

The influence of multiple combinations of celebrity endorsers on consumers' intentions to purchase a sports-related product

Collaborators (6)

Monika Piatkowska

Boris Feodoroff

Dennis Coates

Thomas Giel

Svenja Feiler

Jeroen Scheerder

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