Christophe Van den Bulte

About

Christophe Van den Bulte is the Gayfryd Steinberg Professor at the University of Pennsylvania, USA. His research primarily focuses on consumer behavior and marketing analytics, as evidenced by his recent articles exploring topics such as email reminders, sponsored tweet campaigns, and advertising strategies in peer-influenced markets. His work contributes to a deeper understanding of both participation dynamics and the efficacy of marketing interventions.