Christopher Chapleo

Bournemouth University

United Kingdom

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Articles (6)

Year:

2023

Year:

2023

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (3)

Georgiana Grigore

University of Leicester

UNITED KINGDOM

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MARÍA VICTORIA CARRILLO-DURÁN

PROFESORA CATEDRÁTICA DE UNIVERSIDAD

Universidad de Extremadura

SPAIN

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PURIFICACIÓN ALCAIDE-PULIDO

Assistant Professor

Universidad Loyola Andalucía

SPAIN

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Christopher Chapleo

Research Interests

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Articles (6)

Enhancing non-profit engagement: the extended model of webpage engagement and adoption for strategic management

Employer branding dimensions: An adapted scale for Eastern Europe

The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students

To post or not to post? Exploring the motivations behind brand-related engagement types on social networking sites

Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand

Dilemmas in Re-branding a University—“Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation

Collaborators (3)

Georgiana Grigore

MARÍA VICTORIA CARRILLO-DURÁN

PURIFICACIÓN ALCAIDE-PULIDO

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