cindy lee

Associate Professor

West Virginia University

United States

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About

Dr. Cindy Lee is an Associate Professor at West Virginia University, located in the United States. Her research interests encompass corporate social responsibility, sports consumer behavior, and the impact of internal marketing in sports contexts. Recent publications examine topics such as the effects of CSR messaging on corporate image, factors influencing season ticket holder satisfaction, and the relationship between athletic participation and academic performance among high school students.

Articles (10)

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2025

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2024

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2024

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2023

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2022

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2022

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2021

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2021

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2020

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2020

Collaborators (3)

Mido Chang

Professor

Florida International University

UNITED STATES

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Doyeon Won

Professor

Texas A&M University - Corpus Christi

UNITED STATES

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Hyejin Bang

Florida International University

UNITED STATES

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cindy lee

Research Interests

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Articles (10)

How CSR message specificity affects corporate image, attitudes and behavioral intentions among sport consumers? The moderating role of perceived CSR fit

Sports betting on sports consumers’ behavioral intention

Hitting Two Targets With One Arrow: Providing Hands-On Experience to Students via Strategic Partnerships With Athletic Departments

The Impact of Internal Marketing Activities on Mandatory Volunteers in Sport: A Case from the 2019 Military World Games in China

What influences season ticket holders’ satisfaction and renewal intention? the role of season ticket service quality

What is in it for me? Perceived benefits and costs on the support of a sporting event

Managing Athlete Brands in Transgressions: Influence of Athlete Performance Level and the Severity of the Transgression on Consumer Perceptions of the Athlete

Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions

Adolescent participation in new sports: Extended theory of planned behavior

Racial and Linguistic Status Differences in the Effect of Interscholastic Sport Participation on School Engagement and Academic Performance Among High School Students

Collaborators (3)

Mido Chang

Doyeon Won

Hyejin Bang

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