cindy lee

Associate Professor

West Virginia University

United States

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Research Interests

Sports Psychology

50%

Sports Nutrition

30%

Sports Economics

30%

Sports Science

30%

Marketing

20%

Exercise Psychology

20%

Employee Engagement

10%

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Articles7

The Impact of Internal Marketing Activities on Mandatory Volunteers in Sport: A Case from the 2019 Military World Games in China

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Year:

2023

What influences season ticket holders’ satisfaction and renewal intention? the role of season ticket service quality

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Year:

2022

What is in it for me? Perceived benefits and costs on the support of a sporting event

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Year:

2022

Managing Athlete Brands in Transgressions: Influence of Athlete Performance Level and the Severity of the Transgression on Consumer Perceptions of the Athlete

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Year:

2021

Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions

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Year:

2021

Adolescent participation in new sports: Extended theory of planned behavior

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Year:

2020

Racial and Linguistic Status Differences in the Effect of Interscholastic Sport Participation on School Engagement and Academic Performance Among High School Students

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Year:

2020

Collaborators3

Mido Chang

Professor

Florida International University

UNITED STATES

Doyeon Won

Professor

Texas A&M University - Corpus Christi

UNITED STATES

Hyejin Bang

Florida International University

UNITED STATES

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