Claire McCamley
Lecturer Strategy Marketing and Economics
University of Huddersfield
United KingdomResearch Interests
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About
Claire McCamley is a Lecturer in Strategy Marketing and Economics at the University of Huddersfield, UK. Her research areas include COVID-19 social distancing compliance mechanisms, consumer behavior in the context of specialty coffee, and the negotiation of authenticity in marketing. Additionally, she explores themes related to epochal consumption and marketing influences through popular music, notably analyzing artists such as Madonna, Gaga, and Taylor.
Articles (4)
Year:
2022
Year:
2021
Year:
2021
Year:
2020
Collaborators (3)
Jialin (Snow) Wu
University of Huddersfield
UNITED KINGDOM
Xavier Font
Professor of Sustainability Marketing
University of Surrey
UNITED KINGDOM
Brendan Canavan
Assistant Professor
University of Nottingham
UNITED KINGDOM
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