Clara Viseu

Adjoint Professor

Instituto Politécnico de Leiria
Country flagPortugal

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About

Clara Viseu is an Adjoint Professor at Instituto Politecnico de Coimbra, Portugal. Her research focuses on consumer behavior, particularly in the context of sustainability and green marketing. Recent articles include studies on the impact of gamification on consumer engagement and the influence of green marketing communication on purchasing behavior. She also explores themes surrounding environmental knowledge and the efficacy of EU policies in supporting innovation in small and mid-sized enterprises.

Articles (11)

Year:

2024

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2024

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2024

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2023

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2022

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2022

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2022

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2022

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2022

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2020

Year:

2020

Collaborators (9)

Sara Rute Monteiro da Silva e Sousa

Professor

Instituto Superior de Contabilidade e Administração de Coimbra

PORTUGAL
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Bruno José Machado de Almeida

Professor Convidado

University of Coimbra

PORTUGAL
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Carla Henriques

Assistant Professor

Polytechnic of Coimbra

PORTUGAL
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Elisabete Correia

Instituto Politécnico de Coimbra Instituto Superior de Engenharia de Coimbra

PORTUGAL
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Rosa Nunes

Adjunct professor

Instituto Superior de Contabilidade e Administração de Coimbra

PORTUGAL
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Ana Amaro

Professor Coordenador

Instituto Politécnico de Coimbra Instituto Superior de Engenharia de Coimbra

PORTUGAL
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Antonio Trigo

Universidade do Minho Centro ALGORITMI

PORTUGAL
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Joana Leite

Adjunct Professor

Polytechnic Institute of Bragança

PORTUGAL
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Manuela Larguinho

-

PORTUGAL
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