Clara Viseu
Adjoint Professor
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About
Clara Viseu is an Adjoint Professor at Instituto Politecnico de Coimbra, Portugal. Her research focuses on consumer behavior, particularly in the context of sustainability and green marketing. Recent articles include studies on the impact of gamification on consumer engagement and the influence of green marketing communication on purchasing behavior. She also explores themes surrounding environmental knowledge and the efficacy of EU policies in supporting innovation in small and mid-sized enterprises.
Articles (11)
Year:
2024
Year:
2024
Year:
2024
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2023
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2022
Year:
2022
Year:
2022
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2022
Year:
2022
Year:
2020
Year:
2020
Collaborators (9)
Sara Rute Monteiro da Silva e Sousa
Professor
Instituto Superior de Contabilidade e Administração de Coimbra
Bruno José Machado de Almeida
Professor Convidado
University of Coimbra
Carla Henriques
Assistant Professor
Polytechnic of Coimbra
Elisabete Correia
Instituto Politécnico de Coimbra Instituto Superior de Engenharia de Coimbra
Rosa Nunes
Adjunct professor
Instituto Superior de Contabilidade e Administração de Coimbra
Ana Amaro
Professor Coordenador
Instituto Politécnico de Coimbra Instituto Superior de Engenharia de Coimbra
Antonio Trigo
Universidade do Minho Centro ALGORITMI
Joana Leite
Adjunct Professor
Polytechnic Institute of Bragança
Manuela Larguinho
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