Clarinda Jansberg

About

Clarinda Jansberg is an Associate Professor at Linnaeus University in Sweden. Her research primarily focuses on brand authenticity, brand love, and brand identity in various contexts, as evidenced by her recent articles. She explores cross-cultural perspectives on consumer behavior and brand experiences, with notable studies including the dynamics of city brand identity and the effects of retail brand experiences on word of mouth. Professor Jansberg's work contributes to a deeper understanding of branding in the contemporary marketplace.