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Cláudia Ribau

Professora Adjunta Convidada

Portugal

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About

Cláudia Ribau is a Professora Adjunta Convidada at ISCA-UA, based in Portugal. Her research areas focus on innovation capabilities, export performance, and the strategic roles of cost leadership in emerging economies. She has published recent articles evaluating the impact of differentiation strategies on Mozambican firms and examining the implications of the COVID-19 pandemic on headquarters-subsidiary relationships.

Articles (14)

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2027

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2027

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2027

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2026

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2025

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2022

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2022

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2021

Collaborators (2)

Sandra Filipe

Professor Coordenador

Universidade de Aveiro

PORTUGAL

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Ana Isabel Torres

Professora Coordenadora

Universidade de Aveiro

PORTUGAL

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Cláudia Ribau

Research Interests

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Articles (14)

Business Plan in Digital-Green Transitions: A Case Study of the NEXUS Agenda

Evolution and Models of Business Plans: A Literature Review Applied to Business Planning

Industry 4.0 and Sustainable Digital Transformation: Implications for Hyper Digital Brands Ecosystems

Marketing Planning for Holistic Well-Being: The NEXUS Agenda Case Study

International Marketing Practices and Strategies in the Dynamics of Brand Management

The Impact of Chatbots Assistance in Customer Experience: A Comparative Analysis of the Hospitality and E-Commerce Sectors

The Evolution of Marketing Strategy

Promoting Destination Marketing Strategies in Authenticity and Nature Tourism

Use of Artificial Intelligence Chatbots in the Hospitality Industry

The mediating roles of cost leadership and cost focus strategies on innovation capabilities and export performance. Results from an emerging country

Differentiation Strategy and Export Performance in Emerging Countries: Mediating Effects of Positional Advantage among Mozambican Firms

The Importance of Exploration and Exploitation Innovation in Emerging Economies

Moderation Effects of Government Institutional Support, Active and Reactive Internationalization Behavior on Innovation Capability and Export Performance

Implicações da pandemia de COVID-19 no relacionamento sede-filial. Uma abordagem qualitativa

Collaborators (2)

Sandra Filipe

Ana Isabel Torres

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