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Cristela Bairrada
Assistant Professor
University of Coimbra
Portugal
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Research Interests
Brand Management
40%
Behavioral Economics
30%
Consumer Behavior
40%
Consumer Psychology
40%
Tourism
30%
Marketing
20%
Place Branding
20%
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Articles10
Collaborators2
Filipe Coelho
University of Coimbra
PORTUGAL
Arnaldo Coelho
Associate Professor
Universidade do Porto Faculdade de Economia
PORTUGAL
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