Cristian Morosan

About

Dr. Cristian Morosan serves as the Donald H. Hubbs Professor and Director of Undergraduate Digital Education at the University of Houston, USA. His research primarily focuses on the intersection of technology and hospitality, exploring topics such as consumer behavior towards AI in hotels and restaurants, digital service acceptance, and the impact of technology on service delivery during the pandemic. Recent publications reflect his keen interest in understanding the utilization and implications of contact-reducing technologies in the hospitality sector.