Cátia Fernandes Crespo

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Instituto Politécnico de Leiria

Portugal

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Membro da equipa de projeto com vista ao desenvolvimento de um Estudo de Mercado, Plano de Marketing Estratégico e Plano de Comunicação para o Parque Natural das Serras de Aire e Candeeiros, no âmbito de uma parceria entre o IPL – Instituto Politécnico de Leiria, OTIC, Assimagra – Associação Portuguesa dos Mármores, Granitos e Ramos Afins e ICNF – Instituto da Conservação da Natureza e das Florestas.

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Articles (15)

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2025

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2022

Collaborators (3)

Graca Silva

Associate Professor

ISEG Lisbon School of Economics and Management

PORTUGAL

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Alcina Gaspar Ferreira

Associate Professor

Instituto Politécnico de Leiria

PORTUGAL

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Nuno Fernandes Crespo

Professor Associado

University of Lisbon

PORTUGAL

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Cátia Fernandes Crespo

Research Interests

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Recent Grants

Articles (15)

The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison

Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions

Exploring ethnocentrism and country-of-origin effects on brand equity dimensions: insights from Brazilian and Portuguese wine market

Moderation And/Or Mediation? The Role of Engagement in Relationship Quality and Customer Loyalty

Unveiling the power of supplier-country image on B2B customers' perceptions: Beyond the product’s beauty

The impact of acculturation and country-of-origin image on emigrants’ purchase intention: A cross-cultural analysis

Every cloud has a silver lining: The role of business digitalization and early internationalization strategies to overcome cloudy times

The social media theatre: New guidelines to foster parasocial interactions with followers and improve influencer marketing communication effectiveness

Examining the Role of Perceived Source Credibility on Social Media Influencer’s Ascribed Opinion Leadership

Strategic responses of the family businesses in accommodation industry: lessons for overcoming crises

The influence of storytelling on the consumer–brand relationship experience

Responsible leadership during international assignments: a novel approach toward expatriation success

Responsible leadership and turnover intentions in health-care professionals: the mediating role of burnout

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements

The effects of subsidiary’s leadership and entrepreneurship on international marketing knowledge transfer and new product development

Collaborators (3)

Graca Silva

Alcina Gaspar Ferreira

Nuno Fernandes Crespo

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