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Daniel K Maduku

Associate Professor

University of Doha for Science & Technology

Qatar

Research Interests

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Articles (14)

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2026

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2026

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2025

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2025

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2025

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2025

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2025

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2024

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2024

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2024

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2024

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2024

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2023

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2023

Collaborators (3)

Siphiwe Dlamini

Professor

University of Cape Town

SOUTH AFRICA

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Njabulo Mkhize

Senior Lecturer

University of South Africa

SOUTH AFRICA

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Philile Thusi

Lecturer

University of South Africa

SOUTH AFRICA

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Daniel K Maduku

Research Interests

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Articles (14)

Components of the Mobile Social Networking Sites Addiction Scale and Its Relationship with Social Overload and Religiosity

An innovation resistance theory perspective on augmented reality in retail: The moderating role of culture in active and passive resistance

Trust, usefulness and the adoption of financial advice: comparing consumer responses to social media (C2C) versus institutional (B2C) sources

Exploring the ‘Dark Side’ of AI-Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness

Cultural norms, commercial friendship, and customer citizenship behaviour

Foreign Firms’ Cross-cultural Competence and Pro-domestic Purchasing Behaviours: How Relevant Are Social Norms?

Promoting customer loyalty in the mobile service industry in South Africa: The roles of satisfaction and delight

Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation

When Low Social Trust Undermines Social Marketing Campaigns: The Impact of Social Trust on the Effectiveness of COVID-19 Vaccination Campaigns

Understanding family takaful purchase behaviour: the roles of religious obligation and gender

Modeling Condom Brand Loyalty of Young South African Adults – An Expectancy Confirmation Perspective

How environmental concerns influence consumers’ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus

Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety

Understanding consumers' mobile shopping continuance intention: New perspectives from South Africa

Collaborators (3)

Siphiwe Dlamini

Njabulo Mkhize

Philile Thusi

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