David Keating

Assistant Professor

University of New Mexico

United States

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About

David Keating is an Assistant Professor at the University of New Mexico, USA. His research focuses on persuasive communication, cognitive structures, and the impact of message repetition on audience response. He has contributed to various studies, including meta-analyses and reviews related to persuasive messaging and its unintended effects. Additional areas of interest include communication strategies in environmental outreach and the implications of titling practices in research.

Articles (13)

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2025

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2024

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2024

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2024

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2024

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2023

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2022

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2022

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2022

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2022

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2021

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2021

Collaborators (2)

Daniel Totzkay

Assistant Professor

UNITED STATES

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Christofer Skurka

Assistant Professor

Pennsylvania State University

UNITED STATES

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David Keating

Research Interests

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Articles (13)

Connecting education and persuasion: insights from cognitive structure among college students in a pollinator conservation course

How repeated exposure to persuasive messaging shapes message responses over time: a longitudinal experiment

Theorizing about persuasive message repetition in communication research: a systematic review

Persuasive message effects via activated and modified belief clusters: toward a general theory

Meta-Analytic Evidence That Message Fatigue is Associated With Unintended Persuasive Outcomes

The value of research reports for how we conduct and draw conclusions from quantitative communication science

A novel resident outreach program improves street tree planting outcomes in Los Angeles

Norms Message Features in an Alcohol Consumption Context: Testing the Roles of Functional Matching and Numeracy

Titling Practices and Their Implications in Communication Research 1970-2010: Cutesy Cues Carry Citation Consequences

When Machine and Bandwagon Heuristics Compete: Understanding Users’ Response to Conflicting AI and Crowdsourced Fact-Checking

Probing the Effects of Normative Beliefs, Attitude Strength, and Attitude Certainty on Opinion Expression Behavior

Probing a relevance-driven account of the functional matching process for utilitarian and value-expressive attitudes

An examination of how message fatigue impacts young adults’ evaluations of utilitarian messages about electronic cigarettes

Collaborators (2)

Daniel Totzkay

Christofer Skurka

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