Dokyun Lee

Kelli Questrom Associate Professor of Management

Boston University

United States

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About

Dokyun Lee is the Kelli Questrom Associate Professor of Management at Boston University, USA. His research interests encompass generative artificial intelligence, human creativity, and the impact of social media on brand dynamics. Recent articles coalesce around topics such as the persuasive power of reputation online, managerial insights from text mining, and the implications of nudging in mobile microgiving contexts.

Articles (11)

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2025

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2025

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2024

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2024

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2023

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2023

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2022

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2022

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2022

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2021

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2021

Collaborators (4)

Yili Hong

Full Professor

University of Miami

UNITED STATES

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Param Vir Singh

Carnegie Mellon University

UNITED STATES

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Anandasivam Gopal

Associate Professor

University of Maryland

UNITED STATES

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Gordon Burtch

Associate Professor

Boston University

UNITED STATES

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Dokyun Lee

Research Interests

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Articles (11)

Who Expands the Human Creative Frontier with Generative AI: Hiveminds or Masterminds?

Take caution in using LLMs as human surrogates

Guided Diverse Concept Miner (GDCM): Uncovering Relevant Constructs for Managerial Insights from Text

Generative artificial intelligence, human creativity, and art

How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media

Influence via Ethos: On the Persuasive Power of Reputation in Deliberation Online

How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit

What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features

Nudging Private Ryan: Mobile Microgiving under Economic Incentives and Audience Effects

EXPRESS: Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft

How Do Product Attributes and Reviews Moderate the Impact of Recommender Systems Through Purchase Stages?

Collaborators (4)

Yili Hong

Param Vir Singh

Anandasivam Gopal

Gordon Burtch

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