Dr. Rodrigo Ribeiro Coimbra
Assistant professor
PortugalResearch Interests
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About
Dr. Rodrigo Ribeiro Coimbra is an Assistant Professor at IPAM - Marketing Business School in Portugal. His research primarily focuses on consumer behavior, exploring the interplay between hedonic and utilitarian motivations, cultural dimensions, and life satisfaction. His recent work includes an international study on the attributes of supermarkets and their impact on consumer satisfaction.
Articles (1)
Year:
2023
Collaborators (1)
Carlos Brito
University of Porto
PORTUGAL
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