Eduardo B. Andrade

Professor of Marketing

Imperial College London

United Kingdom

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Professor Eduardo B. Andrade is a member of the faculty in the Marketing department at Imperial College London, United Kingdom. His research interests focus on sustainable consumption, socioeconomic factors influencing food preferences, and behavioral responses to incentives. Recent publications explore topics such as political polarization during the COVID-19 pandemic, ecological footprint inequality, and the impact of social class on donation behaviors.

Articles (10)

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2025

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2025

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2024

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2024

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2024

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2024

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2022

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2022

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2022

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2021

Collaborators (2)

Rodrigo Furst

University of Oxford

UNITED KINGDOM

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Jorge Jacob

Assistant Professor

IÉSEG School of Management

FRANCE

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Eduardo B. Andrade

Research Interests

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Articles (10)

Obstacles and opportunities for sustainable consumption: A comprehensive conceptual model, literature review, and research agenda

How Socioeconomic Status Shapes Food Preferences and Perceptions

Longitudinal attenuation in political polarization: Evidence from COVID-19 vaccination adherence in Brazil

Short- and long-term effects of incentives on prosocial behavior: The case of ride vouchers to a blood collection agency

Underestimations of the income-based ecological footprint inequality

Stigmatizing deferrals disproportionally reduce donor return rates: Evidence from Brazil

Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor

Food choice in transition: adolescent autonomy, agency, and the food environment

Social Class Shapes Donation Allocation Preferences

Can self-protective behaviors increase unrealistic optimism? Evidence from the COVID-19 pandemic.

Collaborators (2)

Rodrigo Furst

Jorge Jacob

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