Ekaterina Murzacheva
Senior Lecturer in Innovation & Entrepreneurship
United KingdomResearch Interests
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About
Ekaterina Murzacheva is a Senior Lecturer in Innovation & Entrepreneurship at the University of Surrey, UK. Her research focuses on consumer behavior in fashion retail, gender disparities in entrepreneurial activities, and the dynamics of entrepreneurial finance. Recent publications include studies on fraudulent product returns, the impact of spatial deprivation on entrepreneurship, and the finance journeys of entrepreneurs.
Articles (3)
Year:
2024
Year:
2020
Year:
2020
Collaborators (3)
Steve Wood
Professor of Retail Marketing & Management
University of Surrey
Jonathan Levie
Professor of Entrepreneurship & Regional Development
National University of Ireland Galway
regina frei
Associate Professor
University of Southampton
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