Ela Veresiu

Associate Professor

York University

Canada

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About

Ela Veresiu is an Associate Professor at York University, Canada. Her research focuses on consumer culture, particularly exploring themes of vulnerability, empowerment, and the intersection of ethnicity in market dynamics. Recent articles address issues ranging from the moral implications of everyday consumption to the impact of advertising in crisis contexts.

Articles (10)

Year:

2025

Year:

2025

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2023

Year:

2023

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2023

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2022

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2022

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2021

Year:

2021

Year:

2021

Collaborators (2)

Kelley Main

Dean

University of Manitoba

CANADA

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Rowan El-Bialy

Assistant Professor

University of Arizona

UNITED STATES

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Ela Veresiu

Research Interests

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About

Articles (10)

Moralizing Everyday Consumption: The Case of Self-Care

Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market

Vulnerable consumer experiences of (dis)empowerment with consumer protection regulations

Vulnerable consumer experiences of (dis)empowerment with consumer protection regulations

Delegitimizing Racialized Brands

Consumer Timework

Consumer Timework

Materializing difference: consumer culture, politics, and ethnicity among Romanian Roma

Advertising in a Context Harm Crisis

Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets

Collaborators (2)

Kelley Main

Rowan El-Bialy

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