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Elaine Wallace

Professor of Marketing

National University of Ireland, Maynooth

Ireland

Research Interests

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Professors in Ireland Professors in Marketing Marketing professors in Ireland

Articles (10)

Year:

2026

Year:

2023

Year:

2023

Year:

2023

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (3)

Mário Augusto

Full Professor

University of Coimbra

PORTUGAL

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Sara Catalán

SPAIN

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Pedro Torres

Professor

University of Coimbra

PORTUGAL

View details

ApplyKite TwinLearns as you apply

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Elaine Wallace

Research Interests

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Articles (10)

AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour

Investigating trait antecedents of normative and deceptive Like-seeking on Instagram

Antecedents and consequences of conspicuous green behavior on social media: Incorporating the virtual self-identity into the theory of planned behavior

Burnout and counterproductive workplace behaviours among frontline hospitality employees: the effect of perceived contract precarity

Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands

Do brand relationships on social media motivate young consumers value co-creation and willingness to pay? The role of brand love

A typology of conspicuous donation on Facebook

Hiding Instagram Likes: Effects on negative affect and loneliness

Facebook and luxury fashion brands: self-congruent posts and purchase intentions

‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?

Collaborators (3)

Mário Augusto

Sara Catalán

Pedro Torres

Make your next move.

Elaine Wallace

Research Interests

Make your next move.

Explore related searches

Articles (10)

AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour

Investigating trait antecedents of normative and deceptive Like-seeking on Instagram

Antecedents and consequences of conspicuous green behavior on social media: Incorporating the virtual self-identity into the theory of planned behavior

Burnout and counterproductive workplace behaviours among frontline hospitality employees: the effect of perceived contract precarity

Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands

Do brand relationships on social media motivate young consumers value co-creation and willingness to pay? The role of brand love

A typology of conspicuous donation on Facebook

Hiding Instagram Likes: Effects on negative affect and loneliness

Facebook and luxury fashion brands: self-congruent posts and purchase intentions

‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?

Collaborators (3)

Mário Augusto

Sara Catalán

Pedro Torres

Make your next move.

Do brand relationships on social media motivate young consumers value co-creation and willingness to pay? The role of brand love