Elaine Wallace

Professor of Marketing

National University of Ireland, Maynooth

Ireland

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Articles (9)

Investigating trait antecedents of normative and deceptive Like-seeking on Instagram

Year:

2023

Antecedents and consequences of conspicuous green behavior on social media: Incorporating the virtual self-identity into the theory of planned behavior

Year:

2023

Burnout and counterproductive workplace behaviours among frontline hospitality employees: the effect of perceived contract precarity

Year:

2023

Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands

Year:

2021

Do brand relationships on social media motivate young consumers value co-creation and willingness to pay? The role of brand love

Year:

2021

A typology of conspicuous donation on Facebook

Year:

2021

Hiding Instagram Likes: Effects on negative affect and loneliness

Year:

2021

Facebook and luxury fashion brands: self-congruent posts and purchase intentions

Year:

2020

‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?

Year:

2020

Collaborators (3)

Mário Augusto

Full Professor

University of Coimbra

PORTUGAL

Sara Catalán

-

SPAIN

Pedro Torres

Professor

University of Coimbra

PORTUGAL

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