Elena Neira

Profesora Colaboradora

Universitat Internacional de Catalunya

Spain

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About

Elena Neira is a Profesora Colaboradora at Universitat Internacional de Catalunya, Spain. Her research focuses on the streaming industry, including audience engagement and marketing strategies for non-English-language content. Recent articles include analyses of successful streaming practices and case studies such as the global impact of the series Money Heist on Netflix.

Articles (3)

Year:

2024

Year:

2023

Year:

2021

Collaborators (1)

Jordi Sánchez-Navarro

Open University of Catalonia

SPAIN

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Elena Neira

Research Interests

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Articles (3)

Las claves del éxito en streaming

Standing up to Hollywood: the Netflix glocal strategy for popularising non-English-language series worldwide

New audience dimensions in streaming platforms: the second life of Money heist on Netflix as a case study

Collaborators (1)

Jordi Sánchez-Navarro

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