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Emerson Mainardes

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Associate Professor

University of Sao Paulo

Brazil

Research Interests

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Professors in Management

Recent Grants

Grant: Close

As contribuições do marketing para a redução do desperdício de alimentos pelos consumidores: comparativo mercados desenvolvidos e emergentes

Open Date: 2024-09-15

Close Date:

Grant: Close

Processo de economia circular para capacitar os consumidores na transição ecológica

Open Date: 2024-07-01

Close Date:

Grant: Close

Orientação Estratégica de Valor para o Consumidor e para a Sociedade

Open Date: 2022-01-01

Close Date:

Grant: Close

Consumer-Society Value Orientation

Open Date: 2021-07-01

Close Date:

Grant: Close

A orientação da marca de organizações sociais em países emergentes: antecedentes, consequentes e barreiras

Open Date: 2019-07-01

Close Date:

Articles (20)

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Collaborators (1)

Fabio Motoki

Assistant Professor of Accounting

The University of Texas Rio Grande Valley

UNITED STATES

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Emerson Mainardes

Research Interests

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Recent Grants

Articles (20)

Corruption and entrepreneurship in developed and emerging economies

The communication skills of public sector leaders and their effects on public servants

Impacts of Inspirational Leadership and Value Orientation on Corporate Social Irresponsibility: A Cross‐Cultural Analysis

The role of nonprofit brand orientation in the context of an emerging country

Knowledge Hiding by Salespeople in a B2C Context

Strategic value orientation in healthcare: measurement scale

Strategic orientation of non-profit organizations toward proposing value to beneficiaries

Integrating Value for the Consumer and Society: A New Conceptual Orientation for Strategic Marketing

The influence of empathy on value co-creation, value in use, and customer retention in the banking sector

The effects of a leader’s communication skills on bank marketing in the view of bank employees

The role of visual design in food apps: exploring its impact on perceived quality, trust, value and purchase intention

The power of integrated marketing communication on organizational commitment and employee engagement

Antecedents and consequences of business-to-business relationships in the fruit and vegetable distribution sector

Corporate social responsibility and marketing: scientific mapping of literature and future research

How to constrain value co-destruction and enhance competitive advantage in higher education: the role of value orientation

Antecedents of Intention of Adoption of Agroforestry Systems by the Planted Trees Sector

Effects of strategic value orientation on personal data privacy, value in use and organizational reputation

Antecedents to premium fruit and vegetable consumption: The new theory of planned behaviour

The Relationship Between Nonprofit Density and Socioeconomic Indicators in an Emerging Country

The impact of patient experience dimensions on hospitals reputation and electronic word-of-mouth

Collaborators (1)

Fabio Motoki

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