Emilia Rovira Nordman

Professor

Mälardalen University

Sweden

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About

Emilia Rovira Nordman is a Professor at Mälardalen University in Sweden. Her research focuses on the dynamics of e-commerce adoption in retail SMEs, exploring institutional theory, online marketing capabilities, and the development of international e-commerce. She has contributed to the understanding of knowledge in internationalizing SMEs and the digitalization of online sales.

Articles (6)

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Year:

2020

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Emilia Rovira Nordman

Research Interests

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Articles (6)

Exploring different responses to mimetic pressures: an institutional theory perspective on e-commerce adoption of an internationalizing retail SME

The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs

The development of international e-commerce in retail SMEs: An effectuation perspective

The nature of individual experiential knowledge in internationalizing SMEs: pitfalls of superstitious learning and the need for wisdom

Digitalization and International Online Sales: Antecedents of Purchase Intent

“It’s a new game out there”: e-commerce in internationalising retail SMEs

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