Emilia Rovira Nordman
Professor
Mälardalen University
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About
Emilia Rovira Nordman is a Professor at Mälardalen University in Sweden. Her research focuses on the dynamics of e-commerce adoption in retail SMEs, exploring institutional theory, online marketing capabilities, and the development of international e-commerce. She has contributed to the understanding of knowledge in internationalizing SMEs and the digitalization of online sales.
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