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Ephrem Habtemichael Redda

Has grant

Research Professor

North-West University

South Africa

Research Interests

Recent Grants

Grant: Close

PhD study in Marketing Management

Open Date: 2015-01-01

Close Date: 2015-12-01

Articles (20)

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2026

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2023

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2023

Collaborators (3)

Rita Klonaridis

Senior Lecturer

North-West University

SOUTH AFRICA

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Paul-Francois Muzindutsi

Prof

University of KwaZulu-Natal

SOUTH AFRICA

View details

Vilas Gaikar

Professor in Economics

University of Mumbai

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Ephrem Habtemichael Redda

Research Interests

Recent Grants

Articles (20)

The Role of Digital Connectivity in Reducing Poverty in South Africa: A Systematic Literature Review

Artificial intelligence-driven segmentation, targeting and positioning and SMMEs financial performance

Evaluating tangible and intangible resources as strategic drivers in a global pharmaceutical organisation: A qualitative inquiry

Digitalisation from Print media branding of tourism destinations: Modernity in positive image building

Determinants of mobile money use by the informal sector in a developing economy

Integrating artificial intelligence across the marketing process framework: an empirical study in an emerging economy

AI-Driven Digital Marketing and Responsible Consumption: The Mediating Role of Marketing Intelligence in Advancing SDG 12

Balancing Benefits and Costs: Host Community Perceptions, Personal Gains, and Support for Sustainable Tourism Development

The nexus between utilitarian and hedonic motivations, online shopping satisfaction, and purchase intentions

Effect of Metaverse Marketing on Digital Brand Engagement: Evidence from the Banking Sector in Zimbabwe

Ethical Considerations in Social Media Marketing: Evidence from Digital Marketers in Zimbabwe

The Effect of Immersive Technologies on Consumer Engagement: Evidence from Banking Sector in Zimbabwe

The Effect of Artificial Intelligence on Digital Entrepreneurship: Evidence from Microfinance Institutions in Zimbabwe

The influence of hedonic shopping motivation on online impulse buying behavior in the fashion industry

Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry

Interest Rate Pass‑through and Monetary Policy Transmission in SADC and EAC Countries: Implications for Monetary Union

The Antecedents of Utilitarian and Hedonic Motivations for Online Shopping Satisfaction

Digital transformation in retailing and post-Covid-19 pandemic recovery prospects of the retail sector

The tourism industry and the South African economy during a pandemic and recovery prospects

Customer loyalty and trust in South African retail banking

Collaborators (3)

Rita Klonaridis

Paul-Francois Muzindutsi

Vilas Gaikar

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