Eric Arnould

About

Eric Arnould is an Emeritus Professor at Aalto-yliopisto kauppakorkeakoulu in Finland. His research areas encompass consumer behavior, service cultures, and the moral implications of money and debt in society. He has contributed significantly to the discourse surrounding neo-animism, post-consumer identities, and the dynamics of brand management. Recently published articles reflect his interests in consumer dynamics and the interplay between consumption and societal values.