Launch week offerEnds in00h00m00s

annual Promonthly Pro

Erik Maier

Professor

Chemnitz University of Technology

Germany

Research Interests

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Explore related searches

Professors in Germany Professors in Marketing Marketing professors in Germany

Articles (9)

Year:

2026

Year:

2026

Year:

2026

Year:

2026

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Collaborators (2)

Alexander Mafael

Assistant Professor

Stockholm School of Economics

SWEDEN

View details

Manfred Kirchgeorg

Professor

HHL Leipzig Graduate School of Management

GERMANY

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Erik Maier

Research Interests

Make your next move.

Explore related searches

Articles (9)

Product Introduction Events and Stock Returns: A Meta‐Analysis

The effect of events on retail area visits

Anchor store closure effects on retail area visits: An analysis of department store closures in Germany

Sustainable Marketing: Können? Ja. Sollen? Ja. Müssen? Nein

Adbusting: How advertising altered by activists affects brands

Decomposing cross-channel advertising support of retailer price promotions

The effect of green influencer message characteristics: Framing, construal, and timing

Preaching to the choir: Do green influencers make a difference?

Financial consequences of adding bricks to clicks

Collaborators (2)

Alexander Mafael

Manfred Kirchgeorg

Make your next move.