Erika Fernández-Gómez

Profesora Titular/ Senior Lecturer

Universidad Internacional de La Rioja

Spain

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Articles (14)

Year:

2024

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2024

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2024

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2024

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2022

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2022

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2021

Collaborators (6)

Juan Martín Quevedo

Profesor titular

Universidad Rey Juan Carlos - Campus de Fuenlabrada

SPAIN

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Jesús Segarra-Saavedra

SPAIN

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Jessica Fernandez-Vazquez

Universidad Internacional de La Rioja

SPAIN

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Beatriz Feijoo Fernández

Profesora Titular

Universidad Internacional de La Rioja

SPAIN

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Charo Sádaba

Full Professor

Universidad de Navarra

SPAIN

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Begoña Gutiérrez-Martínez

Profesora

Universidad Internacional de La Rioja

SPAIN

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Erika Fernández-Gómez

Research Interests

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Articles (14)

Microinfluencers: un trabajo no remunerado que conecta marcas y consumidores en el sector publicitario

Exposición de menores a la publicidad móvil

Micro-influencers: percepción sobre la relación con sus seguidores y acciones comerciales que incrementan su participación

Training Concerns of Micro-influencers on Advertising and Marketing

COVID-19 Lockdown and Disney+ strategy on social networks on its launch during the State of alarm in Spain

Alfabetización publicitaria y menores. Revisión bibliográfica a partir de la Web of Science (WOS) y Scopus (2010-2022)

Original Contents, Celebrities and Proximity. How Netflix Spain used Instagram to Bring its Catalogue to Young People during the Pandemics

From attention to intention in mobile advertising. Analysis of the ads that generate interaction among the new generations of users

Netflix's communication strategy on Twitter and Instagram during the unlock in Spain: humour, proximity and information

Experiencia docente en la enseñanza de competencias online en el Grado en Publicidad

Publicidad de alimentos ultra procesados en youtubers preescolares durante la COVID-19

Análisis de los estudios universitarios en Publicidad en España. Propuesta de formación online para el futuro profesional

Los niños como creadores de contenido en YouTube e Instagram.

Research on Television Series: A Bibliometric Analysis

Collaborators (6)

Juan Martín Quevedo

Jesús Segarra-Saavedra

Jessica Fernandez-Vazquez

Beatriz Feijoo Fernández

Charo Sádaba

Begoña Gutiérrez-Martínez

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