Erika Hlédik

About

Erika Hlédik is an Associate Professor at ELTE Eötvös Loránd University in Hungary. Her research focuses on health awareness and behavior, influencer marketing, and consumer trends in wine consumption. Recent articles address topics such as the impact of online wine purchasing during the pandemic and the role of generational habits in wine consumption in Hungary. She is committed to exploring complex decision-making processes and communication strategies in various consumer contexts.