Erika Hlédik
Associate Professor
Eötvös Loránd University
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Erika Hlédik is an Associate Professor at ELTE Eötvös Loránd University in Hungary. Her research focuses on health awareness and behavior, influencer marketing, and consumer trends in wine consumption. Recent articles address topics such as the impact of online wine purchasing during the pandemic and the role of generational habits in wine consumption in Hungary. She is committed to exploring complex decision-making processes and communication strategies in various consumer contexts.
Articles (13)
Collaborators (3)
Csilla Horváth
Radboud University
NETHERLANDS
Tibor MANDJAK
Full Professor
University of Economics
HUNGARY
Zsuzsanna Szalkai
Budapest University of Technology and Economics
HUNGARY
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