Erzsébet Printz-Markó

About

Erzsébet Printz-Markó is a senior lecturer at Széchenyi István Egyetem in Hungary. Her research areas include health tourism, digitalization in healthcare, and the impact of social media on the spa industry, particularly during the COVID-19 pandemic. She has contributed significantly to the understanding of therapeutic salt resources and marketing innovations within the spa sector. Recent publications reflect her expertise in the evolution of the Hungarian spa industry and its relevance in health tourism.