Esther Simancas González

About

Esther Simancas González is an Assistant Professor at Universidad de Cádiz - Campus de Jerez de la Frontera in Spain. Her research areas include digital communication, influencer marketing, and social media activism, as evidenced by her recent articles analyzing the impact of platforms such as TikTok and Instagram on political discourse and social issues. She also explores themes of toxic masculinity and the role of women in leadership within social media contexts.