Esther Thorson

Professor

Michigan State University

United States

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About

Esther Thorson is a Professor at Michigan State University in the United States. Her research areas encompass communication strategies during crises, persuasive communication in media, social media influence on corporate reputation, and civic engagement in journalism. She has authored several recent articles that explore these themes, including the roles of AI chatbots in disaster scenarios and the impact of news consumption on community participation.

Articles (6)

Year:

2025

Year:

2024

Year:

2023

Year:

2021

Year:

2021

Year:

2020

Collaborators (2)

Emily (Shuo) Zhan

Michigan State University

UNITED STATES

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Verena Hofmann

FOM University of Applied Sciences for Economics and Management

GERMANY

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Esther Thorson

Research Interests

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Articles (6)

Can AI Chatbots Support Me as Human Agents? Exploring the Roles of Governmental Agent Type and Person-Centered Communication Strategies During Natural Disasters

Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction

100 Years of Advertising Studies in JMCQ

Following and Avoiding Fear-Inducing News Topics: Fear Intensity, Perceived News Topic Importance, Self-Efficacy, and News Overload

Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising

National and Local News Consumption and Indices of Community Participation in an American Civic-Journalism News Environment

Collaborators (2)

Emily (Shuo) Zhan

Verena Hofmann

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