Eugenia Papaioannou

About

Dr. Eugenia Papaioannou is an Assistant Professor at the International Hellenic University in Greece. Her research interests focus on clustering recommendation systems, smart cities, and the application of IoT in e-Government. She has also explored the impact of social media and influencer marketing on sustainable tourism and corporate image within Greek banks. Additionally, her work examines consumer behavior regarding climate change and influencer marketing in the Greek marketplace.