Eunice Rhee

About

Eunice Rhee is an Associate Professor at Seattle University in the United States. Her research focuses on category legitimation, product category dynamics, and market viability, as demonstrated in her recent articles such as "Meating Expectations: Category Legitimation and Transmutation" and "Coherence within and across Categories: The Dynamic Viability of Product Categories on Kickstarter." She contributes to the understanding of coherence and distinctiveness in nascent markets and product categories.