Eva Lahuerta-Otero

Universidad de Salamanca

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Articles (18)

Collaborators (4)

Rebeca Cordero-Gutiérrez

Pontifical University of Salamanca

M. Isabel González-Bravo

Universidad de Salamanca

Beatriz Cuadrado-Ballesteros

Profesora Titular

Universidad de Salamanca

Maria del Mar Garcia-De los Salmones

Associate Professor

Universidad de Cantabria

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Eva Lahuerta-Otero

Research Interests

Explore related searches

Contact this professor

Articles (18)

Collaborators (4)

Rebeca Cordero-Gutiérrez

M. Isabel González-Bravo

Beatriz Cuadrado-Ballesteros

Maria del Mar Garcia-De los Salmones

Make your next move.

Eva Lahuerta-Otero

Research Interests

Explore related searches

Contact this professor

Articles (18)

Leveraging blockchain for ecosystem service transparency: enhancing consumer value and sustainability in the beef industry

Bridging knowledge and action: Sustainable development through learning landscapes in higher education

A holistic framework for assessing risks in sustainable supply chain innovation in the garment, textile, and leather industry

Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance

Leveraging Lean and Green Supply Chain Practices for Sustainable Supply Chain Performance: The Moderating Role of Environmental Orientation

Social media stars: how influencers shape consumer’s behavior on Instagram

Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

Make me happy, make it credible – the effect of CSR message framing on online brand engagement

Internal and External Drivers of Sustainable Supply Chain Innovation: Evidence from the Textile Industry in Jordan

Internal and External Drivers of Sustainable Supply Chain Innovation: Evidence from the Textile Industry in Jordan

Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement

The attribution effects of CSR motivations on brand advocacy: psychological distance matters!

Do Religiosity and Ethnocentrism Influence Indian Consumers’ Unwillingness to Buy Halal-Made Products? The Role of Animosity Toward Halal Products

Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective

The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing

Correlates of Enhancing Retweets Among Users: The Case of Nissan

Social media advertising efficiency on higher education programs

Collaborators (4)

Rebeca Cordero-Gutiérrez

M. Isabel González-Bravo

Beatriz Cuadrado-Ballesteros

Maria del Mar Garcia-De los Salmones

Make your next move.