Eva Lienbacher

Assistant Professor

University of Salzburg

Austria

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About

Dr. Eva Lienbacher is an Assistant Professor at the University of Salzburg, Austria. Her research focuses on decision-making in business-to-business relationships, customer experience with digital in-store technologies, and spatial decision support for social hybrid organizations. Additionally, she explores the application of Augmented Reality and Virtual Reality in retail settings, specifically in the context of small and medium-sized enterprises.

Articles (4)

Year:

2023

Year:

2022

Year:

2021

Year:

2020

Collaborators (1)

Beate Cesinger

Professor and Academic Director of M.Sc. Management by Innovation

OCAD University

AUSTRIA

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Eva Lienbacher

Research Interests

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Articles (4)

Conscientious enterprises: The role of decision makers' social identity and the preference to engage in B2B relationships

Customer experience und digitale In-Store Technologien im kleinstrukturierten Einzelhandel

Spatial decision support for social hybrid organizations: siting new social supermarkets in Austria

Stand der Forschung zum Einsatz von Augmented Reality und Virtual Reality im stationären Einzelhandel und Implikationen für KMU

Collaborators (1)

Beate Cesinger

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