Evi Chatzopoulou

Assistant Professor

University of Patras

Greece

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About

Dr. Evi Chatzopoulou is an Assistant Professor at the University of Patras, Greece. Her research interests include disruptive innovation in tourism, brand resilience in the context of social media misinformation, and the impact of inclusive marketing strategies on brand loyalty. She has recently published articles focusing on e-micro-entrepreneurship, food waste attitudes, and retail atmospherics amid disruption.

Articles (4)

Year:

2024

Year:

2024

Year:

2024

Year:

2021

Collaborators (2)

Prokopis Theodoridis

Associate Professor

Hellenic Open University

GREECE

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Ioulia Poulaki

Assistant Professor

University of the Aegean

GREECE

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Evi Chatzopoulou

Research Interests

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Articles (4)

Disruptive innovation and e-micro-entrepreneurship in tourism: the IRMA model approach for Airbnb platform

Sustainable Brand Resilience: Mitigating Panic Buying through Brand Value and Food Waste Attitudes Amid Social Media Misinformation

Enhancing brand loyalty through LGBTQ+ influencers: a study on the impact of firm-generated content in inclusive marketing strategies

Retail atmospherics in times of disruption: a PLS modeling approach of the role of emotions in a pharmacy environment

Collaborators (2)

Prokopis Theodoridis

Ioulia Poulaki

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