Ewa Krolikowska

About

Ewa Krolikowska is a Senior Lecturer and Associate Head of School at the University of Greenwich in the UK. Her research interests include enhancing lecturer effectiveness through drama-based techniques, entrepreneurial marketing decision-making among women microbusiness owners during crises, and consumer-led relationship marketing in technology-driven contexts. She has published articles that contribute to understanding the customer experience in festival settings and offer propositions for future research and practice.