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Ewelina Lacka
Reader in Digital Marketing and Analytics
University of Edinburgh
United KingdomResearch Interests
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About
Ewelina Lacka is a Reader in Digital Marketing and Analytics at The University of Edinburgh, UK. Her research focuses on consumer behavior and analytics, as highlighted in her recent articles, including "Shopping Hard or Hardly Shopping: Revealing Consumer Segments Using Clickstream Data" and "Understanding the influence of servitization on global value chains: a conceptual framework."
Articles (3)
Year:
2026
Year:
2023
Year:
2021
Collaborators (2)
Ilias Pappas
Professor
University of Agder
NORWAY
Ben Marder
University of Edinburgh Business School
UNITED KINGDOM
ApplyKite TwinLearns as you applyMake your next move.
Prepare your application
Review drafts before you send them.