Ezgi Merdin-Uygur
Lecturer in Digital Marketing
United KingdomResearch Interests
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About
Ezgi Merdin-Uygur is a Lecturer in Digital Marketing at Brunel University London, UK. Her research focuses on the interactions between consumers and service robots, with recent articles exploring consumer attitudes, human-robot collaboration in healthcare, and the dynamics of power relationships amid the COVID-19 pandemic. She seeks to understand the implications of technology in service settings and its effect on consumer behavior.
Articles (9)
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2025
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2025
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2025
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2023
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2023
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2022
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2022
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2021
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2020
Collaborators (2)
Mustafa Özbilgin
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Selcen Ozturkcan
Associate Professor (Docent) of Business Administration
Linnaeus University
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