Florian Zach

About

Florian Zach is an Assistant Professor at Virginia Tech in the United States. His research areas encompass the impact of generative AI on online hotel review management, the effects of recreational marijuana legalization on hotel performance, and the strategies of short-term rental hosts in the face of uncertainty. He has published articles exploring various aspects of the lodging industry, including market-entry strategies and the effects of online reviews on local search contexts.