FRANCESCA CABIDDU

Professor

University of Cagliari

Italy

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About

Francesca Cabiddu is a Professor at the University of Cagliari, Italy. Her research areas include customer experience management in phygital high-tech retail, user trust in algorithms, digital transformation through Agile Marketing, and sustainable development with a focus on green energy consumption. Through her recent articles, she explores the interplay of trust and technology in various contexts.

Articles (4)

Year:

2023

Year:

2022

Year:

2021

Year:

2020

Collaborators (3)

María J. López-Miguens

Universidade de Vigo

SPAIN

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David G. Allen

UNITED STATES

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Gerardo Patriotta

University of Bath

UNITED KINGDOM

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FRANCESCA CABIDDU

Research Interests

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Articles (4)

Do they see eye to eye? Managing customer experience in phygital high-tech retail

Why do users trust algorithms? A review and conceptualization of initial trust and trust over time

Leading digital transformation through an Agile Marketing Capability: the case of Spotahome

Sustainable development and consumption: The role of trust for switching towards green energy

Collaborators (3)

María J. López-Miguens

David G. Allen

Gerardo Patriotta

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