Francisco Flores Muñoz

Google Trends, despite its controversial nature for some authors, can be considered an illustrative tool in exploring the political inclinations of a given audience. In the current European Union context, understanding the views and opinions of the public is of paramount importance. Through the analysis of search trends, Google Trends can provide valuable insights into the popularity of political parties in the context of the European Union along with other jurisdictions and how these trends change over time. Furthermore, by incorporating fractal dimensions and ARFIMA (Autoregressive Fractionally Integrated Moving Average) analysis into the data obtained, it is possible to reveal previously non-evident relationships, thereby providing a more comprehensive understanding of the audience‘s political leanings and their interest in specific political parties. The aim of this exploratory study is to assess the potential of ARFIMA, applied to Google Trends data, in characterizing political parties. Preliminary results indicate that this apparatus can be useful for that purpose.